Life update: business, mothering, Austin

It's almost been six years since we moved to the US and a lot has changed. We originally moved to the San Francisco Bay Area and now live in Austin, Texas. I've dialed down how often I work on Popbasic not necessarily out of choice, but because being a mother to Van is full on. He's a very chilled out toddler, but a toddler none the less. We have no family here to help me out, and Coen works six days a week. Van has now started at preschool for a few hours everyday, which has given me the freedom to work on Popbasic and have some downtime throughout the week to get back to being creative. 

To be honest, I feel like I've been in a creative slump for a long time. I truly admire women who are able to carry on with their businesses months after giving birth. I feel like becoming a mother really hit me hard and it was hard to get back up. I understand that I had the luxury of taking time off, and that not many women here can do that. 

Now that I have time to myself I'm getting back that momentum that I had when I was working 10 plus hour days 6-7 days on week on Popbasic. That sounds like a lot, but I loved it. It's what made me happy, and I'm hoping to get a version of that back.

I hope this doesn't sound super ungrateful of me, I'm so so happy for the time I've been able to spend with Van. But I know that what's best for both of us now is a little independent time. He's absolutely loving preschool, which makes me so happy. And if he didn't, I would have him home with me again in a heartbeat. When my mother passed away a few months ago, I was so sad and drained and realized that I need to do something for myself now, and this time has allowed me to do that. I'm able to settle in to Austin and find myself a new community. Would you like me to journal the places I've found in Austin? This is such a good place to live, and if you're ever traveling nearby I would definitely recommend coming here. 

I'm hoping with these few hours a day, that I can get back the community and brand that I once had. But the social media landscape has changed a lot since I started in 2013! Facebook and Instagram hardly show my content to anyone, and it's an uphill battle to get my content out there. Which brings me to my question, what do you prefer? Where do you spend your time when you're on social media? 

Would you like me to keep updating you on Popbasic and my life? Or is that too boring? I know I like seeing the ins and outs of everyday life. I hope you have a lovely week and I'll see you back here next Monday.



  • It’s so great to hear from you, Maddy! A few years ago, you posted videos about San Francisco and different places around, whether it was little cafes or tourist points, and I enjoyed them! I guess I’ll buck the trend here and say here that I check FB more than Instagram. I feel like FB is more of a community, I can connect better with other fans of Popbasic and see what they’re saying better than on Instagram, but IG is good for promo pics on your products. Looking forward to hearing more from you!

  • So nice to hear from you and would love a list of Austin discoveries since the States is on my travel list. Facebook is not something I frequent much these days. Instagram is my daily check-in point. However, I find that Instgram doesn’t quite lend itself to long-form content – would prefer blog updates (with email notifications). :)

  • Thanks for sending out the update. As a fellow fashion entrepreneur and toddler-mom, I would catch myself wondering “What is Maddy up to?” Now I can see that it has been A LOT. You have my deepest sympathies for your mother’s passing. I hope that you get all the time and space to grieve and remember your mum. No matter what you decide to do with your time and company, please know that you have been an inspiration, to me and loads of other people.

    Also, Instagram. Often Instagram Stories with the sound off.

  • So glad you are back! I loved reading about your adventures. Being a mother is hard work. It is hard to have life changes and takes time to adjust to them. Marriage, children, moving house and losing parents are the biggest hardest changes. I think, from reading your blog and following you on Instagram, that you have handled them all well. Please continue keeping us in the loop(esp. those rare birds who aren’t on Facebook😊). Wishing you lots of success in finding your way as a mom and an entrepreneur. Love the Popbasics in my wardrobe!

  • So happy to see you in my inbox! Wishing you lots of success coming back into Popbasic more, I’m wearing a Le Bretton today! I love reading your updates and socially online, I hang out mostly on Instagram 💐


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