Journal

Popbasic 2.0: Our logo reveal

Popbasic 2.0: Our logo reveal

One of the first things I wanted to change when I started planning for our relaunch, was our logo. Coen created our original logo back in 2012, with the intention of designing something that was fun, but ultimately unfashionable. That might sound super strange but we wanted something that set us apart from all the typical startup logos.

Favorite Podcasts

I've become an avid listener of podcasts! Luckily for me podcasts really took off around the time Van was born, and I had so many to choose from when I was nursing him for hours on end. Now that he's older, I'll often pop a podcast on while I'm cooking dinner or while he's playing independently during the afternoons. 

I always love reading about new podcasts, so I thought I'd share my favorites.

Happenings 8.6.17

Happenings 8.6.17

*written while sitting in Peets, coincidentally while reading my friend Heidi's happenings post.

DOING: Sitting in Peets trying to get a myriad of things done for Popbasic's relaunch. I forgot just how much went into our launches, phew. I have an almond chai latte next to me and a shiny new Macbook on my lap, so we're good to go!

A letter to our Popsters

A letter to our Popsters

Hello Popsters, long time no chat to say the very least! Where have I been you may ask? Well, to put it simply I have been looking after my baby Van for the last year and a half, and it’s been wonderful and tiring, and hasn’t left much time for tending to my first baby, Popbasic.

Le Breton 2.0

Le Breton 2.0

Our Le Bretons are hands down our most popular and sought after item. I worked hard to create a piece that was simple, yet stylish for everyday wear. I have close to ten on rotation in my wardrobe and they have served me well over the years. Can you believe that we originally launched it in 2013?