In late 2012 Coen and Madeline moved from sunny Australia to foggy San Francisco. With two suitcases in tow, and the dream of creating the happiest women’s fashion brand ever, they launched Popbasic in June of 2013.
Today Popbasic is based in a former steam car factory in Emeryville. The small team spends their days dreaming of colorways and cottons (Delilah dreams of sunshine and new toys) that are so soft you won’t believe they’re not butter.
Every month we lovingly create a micro collection that we think you’ll love to add to your wardrobes. Please let us know if you’re ever in the San Francisco East Bay, we’d love you to drop by and take a sneak peek at upcoming pieces!